Floral Waterfall made from aluminium cans, celebrating the 75th anniversary of the Central Department Store, at Central Embassy
This event, named “Eternal Bloom,” was set up to celebrate the 75th anniversary of Central Department Store by Central Embassy shopping center, starting from October 27 to November 6, 2023, offering a variety of interesting features.
The Floral Waterfall, G floor, in front of the mall.
Endless Floral Field, 2nd floor, skywalk to Central Chidlom
Blooming Market, 5th floor.
To support sustainability and help reduce waste without creating more, as well as helping others in the community, Central Embassy blended art installations, CSR, and sustainability to add a unique touch to the Floral Waterfall.
This year’s decoration in front of the shopping center for Central’s 75th anniversary was a major highlight, using upcycled aluminium cans that didn’t meet production quality standards from Thai Beverage Can Ltd., a supporter of the materials for the event. These cans were crafted to look like peony flowers, and after the display, they will be recycled into new cans, symbolizing flowers that can bloom endlessly.
The proceeds from recycling the aluminium cans will be donated to the Prostheses Foundation of HRH the Princess Mother.
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aluminiumloop
Aluminium Loop ตราสัญลักษณ์ที่จะแสดงให้ผู้บริโภคได้ตระหนักถึงกระป๋องอลูมิเนียมบรรจุภัณฑ์รักษ์โลกที่สามารถรีไซเคิลได้อย่างไม่รู้จบ และทำได้อย่างครบวงจรในลักษณะวงจรปิด (Closed loop recycling) ในประเทศไทย