"Circular Mark" is the world's first label for circular products.

When choosing products, besides quality, price, promotions, and appearance. What else do you consider?

Another factor that modern consumers look for, especially for green consumers, they prioritize for marks that show a product or its packaging is eco-friendly, possibly recyclable or made from recycled materials. But whether those marks are certified is unknown since producers add them themselves!

Recently, a lebel designation known as “Circular Mark” emerged, symbolizing “circular products.” It was innovated and developed for the first time in the world by Thailand under the research project “Development of an Environmental Labeling System for Circular Products to Promote Material Circulation for Thailand’s Circular Economy Policy.” This was led by the VGreen, the Center of Expertise on Environmentally Friendly Business Strategies, the Faculty of Environment at Kasetsart University, and the Thai Environment Institute Foundation, in collaboration with partners like the Ministry of Industry, the Federation of Thai Industries, and the collaboration project between the governmental, private, and public sectors for sustainable waste management.

The Circular Mark was developed under 3 concepts:

Products with the Circular Mark assure consumers that the product has been evaluated as a circular product or packaging. Importantly, product information, production processes, usage instructions, and disposal methods after the end of its life will automatically be included in the “Environmental Labeling System for Circular Products,” showing the transparency of producers who care about sustainability through supporting the circular economy, which is Thailand’s policy and goal toward environmental preservation and sustainability. It also helps consumers manage products and packaging after consumption correctly, giving materials from these products and packaging the chance to be circulated and reducing waste that impacts the environment.

Companies that want the “Circular Mark” label for their products or packaging must first be reviewed by a committee, covering issues like resource wastage, waste generation, greenhouse gas emissions, and other environmental impacts. Throughout the product life cycle, the focus should be on promoting efficient resource use, recycling in the system to add economic value, reducing waste, and decreasing greenhouse gas emissions, aligning with Thailand’s circular economy policy to improve the environmental quality and quality of life for Thai society and the global community.

Initially, in its first year (2022), 376 products from 30 companies received the Circular Mark certification, marking the first group in Thailand. This includes 5 main industries: agriculture-food, construction materials, plastics, packaging, and fashion-lifestyle.

Thai Beverage Can Limited (TBC), a manufacturer specializing in aluminum cans and lids as part of the Aluminium Loop, has been at the forefront of sustainable development within the packaging sector. TBC has demonstrated its commitment to environmental sustainability. The company’s proactive approach is certified by the Circular Mark, distinguishing it as one of the pioneering companies in the packaging industry to receive this certification.

It’s no surprise that an aluminium can producer would be certified by the Circular Mark, as aluminium cans are very environmentally friendly packaging. Their 100% recyclability makes them a perfect fit for the circular economy policy, clearly meeting the standards for circular packaging.

– Spring News, CIRCULAR MARK ฉลากสิ่งแวดล้อมมาใหม่ เห็นปุ๊บรู้ปั๊บว่า ผลิตภัณฑ์หมุนเวียน, 2022
– ลุงซาเล้งกับชยะที่หายไป, VGreen KU เปิดตัว Circular Mark ของไทย ฉลากผลิตภัณฑ์หมุนเวียนอันแรกของโลก, 2022