Canned beverages adapting to the Covid-19 situation

Since the outbreak of Covid-19 in December 2019 up to now, it’s believed that everyone has experienced changes in various aspects, similarly. Whether it’s working from home, restricted operating hours for malls and various places, to the use of online shopping and food delivery services, it can be said that most people have had to stay at home and go out as little as possible to avoid contracting Covid-19.

However, everyone still needs to consume goods to continue their lives. But with the changing situation, consumer purchasing decisions have also changed. For example, canned beverages have adapted to better meet consumer needs.

It is gratifying that the Covid-19 situation has not significantly diminished the popularity of canned beverage products. Moreover, canned beverage producers have adapted to the changing consumer trends. We have compiled 5 ways canned beverages have adapted, as follows:

  1. Stickers on cans with different pictures or colors to prevent grabbing the wrong can when drinking with others reducing the risk that may arise from accidentally sip from someone else’s can. Sticking stickers is also an interesting way to mark cans.
Brahma Beer’s stickers ensure you don’t accidentally sip from someone else’s brew
Brahma Beer’s stickers ensure you don’t accidentally sip from someone else’s brew
2. An additional layer of aluminium foil covers the can’s opening to alleviate concerns about cleanliness and safety at the lid of the can. This aluminium foil can also be recycled, just like the aluminium can containing the beverage, although it would be recycled into a different grade of aluminium material.
Overwrapped foil: San Pellegrino
Overwrapped foil: Wolfas Engelman
3. Messages and images that encourage or raise awareness of the sacrifices and perseverance of frontline workers during COVID-19 COVID-19 like Pepsi China’s “Everyday Heroes” campaign, which celebrates the brave individuals fighting the pandemic. This campaign features 4 types of heroes: medical personnel, food delivery workers, volunteers, and laborers.
Pepsi China celebrates Covid-19 heroes through packaging design
4. Increasing the size and quantity of cans for alcoholic beverages as most consumers tend to purchase larger quantities at once to reduce the frequency of going out and spending. Increasing the size and quantity of beverages adds value to each purchase.
Chang Can 490 ml
Mahanakhon Thai Craft Beer 490 ml

5. Emphasizing the trend of healthy beverages, which has been popular for some time and with the emergence of Covid-19, consumers have become even more focused on their health. Healthy beverages such as vitamin drinks or even kombucha have gained increasing popularity. It’s not surprising to see these types of beverages growing in the market. Aluminium cans are a packaging choice that can preserve the quality of these beverages because they can completely block out light and air, maintaining the nutritional value effectively.

Plant Based Water: Cactus Water
D7 Kombucha

While aluminium cans are fully recyclable without limitations, fulfilling environmental and sustainability objectives, they also need to adapt to the changing trends in various situations.

During Covid-19, aluminium can packaging was changed to make people feel more confident in its cleanliness and safety when consuming from cans. It also helped communicate and highlight the growing demands of consumers.

What are your thoughts on these changes made to aluminium cans during the Covid-19? Any other functions you found, share with us your observations and ideas.