
Canned beverages adapting to the Covid-19 situation
The Covid-19 situation has changed consumer purchasing decisions. Canned beverages must also adapt to better meet consumer needs.
Closed Loop Recycling is sustainable, truly circular, and reduces the use of new resources.
Closed Loop Recycling refers to recycling a material back into the same material without losing its quality, enabling continuous and complete recycling.
For example, aluminium cans can be recycled back into new aluminium cans 100% endlessly, a process known as “Can to Can.” Closed Loop Recycling ensures the circular use of resources and minimizes the need for new raw materials. It supports the production of packaging based on the principles of the Circular Economy, which aims to maximize the value of existing resources.
How is closed loop recycling different from open loop recycling?
Open Loop recycling involves recycling the material of one product into another product, or when the original material cannot be fully recycled back into the same product.
In the context of aluminium cans, Open Loop Recycling extends the life of aluminium material but transforms it into different products, such as automotive parts. This can lead to increased use of new resources and higher energy consumption to create aluminium suitable for the new products. Even if this recycled aluminium is later used to make cans again, additional resources and energy are still needed. In contrast, Closed Loop Recycling from the start, and maintaining this method throughout, minimizes the need for new inputs while consistently producing high-quality products.
Closed Loop recycling is therefore a sustainable way to recycle and truly circulates materials efficiently.

The Covid-19 situation has changed consumer purchasing decisions. Canned beverages must also adapt to better meet consumer needs.

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